In the case studies below, one established law practice increased their total number of clicks from Google searches by 10 times in a 6-month comparison period, with a 32% increase …
Tag Archive
Frequently Asked Questions About Legal Content and Legal Copywriting
When marketing for law firms, you can generally pick from one of 3 lead-generation strategies: pay-per-lead services, pay-per-click (PPC) advertising, or content marketing. In this post, I go over the …
What Does a Successful Law Firm SEO Content Campaign Look Like?
How about a nearly 10-fold increase in organic visitors in just one year? This client success story is one of the best examples of a law firm switching its entire …
How to Algorithm-Proof Your Content: The Human Element of SEO for Law Firms
The longer I work in search engine optimization, the more I keep coming back to the human element that so often gets overlooked by law firms who want to improve …
How One Law Firm Used SEO to Double Organic Visitors and 4x Conversions
When it comes to SEO (search engine optimization), your mileage will vary depending on your industry. As you might expect, the legal industry tends to be very competitive. As a …
What Can Hiring a Legal Content Copywriter Do for Your Law Firm?
I was on LinkedIn the other day when I saw a lawyer’s post about how in the time of COVID-19, content marketing online is more important now than ever. This …
How to Find the Best Keywords to Attract Your Dream Clients
Keywords make the search engine optimization world go round. Keywords include the actual words that appear on your law firm’s website and the words people put into search engines when …
Supercharge Your Law Content for the Best SEO Results
As a lawyer, your practice areas are one of the most essential parts of your law firm’s website. You want to accomplish two goals with your practice area pages: I’m …
How to Boost Your Law Firm’s SEO with Linkedin or Medium
Some of my law firm clients have asked if they can improve their SEO by posting on Medium or LinkedIn. Specifically, they wondered if they could use these sites to …
7 Worst Law Firm Website Mistakes That Drive Away Clients
You’ve got a website and a blog for your law practice. You work hard to keep your web content active and current. So why aren’t you seeing returns? Why aren’t …