Expert Content & Organic Business Growth
Welcome
My name is Zeynep Goral. I'm an Ivy League-educated lawyer, legal content writer, and business development expert with 20+ years of online marketing experience.
When you work with me, I create 100% original, high-quality, search-optimized, E-E-A-T content that expands your brand reach, boosts your search engine rankings, and puts you in front of your target audience when they're looking to hire.
My job is to get more of your ideal clients to your website, engage them, and convert them into client calls, newsletter signups, or e-book sales – depending on your marketing goals.
As a licensed attorney, I offer expert content writing services for lawyers. You can read more about my experience and qualifications by clicking here.
Content Writing Services
Content that Attracts and Converts
73% of all traffic for professional services comes from search.
That makes original, search-optimized content the single best strategy for attracting your target audience to your website and converting them into paying clients.
In today's ever-changing marketing landscape, "search" includes:
SEO (search engine optimization),
GEO (generative engine optimization),
AIO (AI overview), and
AEO (answer engine optimization).
Service-based professionals need high-quality, E-E-A-T content to grow their client base. For your website alone, you need a compelling home page, an about page that captures your unique voice, and service or practice area pages that describe what you do in an approachable and authoritative way.
What is "E-E-A-T"?
It's a fancy new marketing term for what I used to simply call "great content." It stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
While the term is new, I've built my career on creating evergreen content that stands the test of time, even as new marketing platforms, algorithms, and trends come and go.
Great content provides value to your potential clients and keeps them reading. That's what makes it evergreen. Great content taps into your ideal client's feelings, desires, dreams, and fears.
Great content converts your audience into paying clients for the long term.
This Google Analytics graph shows a client website's organic visitors growing 42,372% over 4 months, with just 2 optimized blog posts published each month.
People who find your website through search – whether that's an "organic" search engine like Google or AI agents like ChatGPT or Claude – are the most valuable kind because they're much more likely to hire you. AI referral visitors actually convert at double the rate of traditional organic visitors.
Search optimization involves analyzing data to target topics, long-tail keywords, and questions that your audience uses when searching online. By creating relevant content based on this data, you can capture your audience's attention, address their issues, and convince them to hire you.
With great content, you establish your expertise and present your services as the solution.
You address your audience's doubts and overcome them with persuasive writing.
Finally, you encourage your audience to contact you with strong calls to action.
Search-based content is incredibly powerful for service-based businesses, including law firms. But writing content takes so much time, and you're busy running your practice.
That's where I come in.
When you work with me, you get engaging, human-written content that your audience actually wants to read. This includes blog posts, practice area pages, about profiles, industry articles, white papers, ebooks, branded content, email newsletters, social media posts, and more.
I've hand-coded websites since 1999 and worked with WordPress since 2009. I am fluent in HTML, CSS, PHP, and domain/DNS management. I understand how content marketing works from the inside out.
Content Marketing Blog
Client Testimonials
Jordon H.
Zeynep is consistently thoughtful and thorough. I’m impressed by how well her content has performed as reflected in Google Analytics. Her monthly SEO reports are detailed and extensive. She’s highly competent, reasonably priced, on-time, organized, and appreciates long-term relationships.
Anabella B.
I work with Zeynep on a daily basis in the execution and choice of topics to be discussed in blog posts and practice area pages. It is a pleasure working with her because of her dedication and commitment to turning in assignments on time. She is also very dedicated to growing the SEO position of our website thanks to her feedback on Google Analytics statistics analysis. It’s a pleasure to work with her, and her contribution to the Marketing department is greatly appreciated.
Jessica B.
Zeynep is an exceptional legal copywriter! Her blog posts and web pages are well-researched, well-optimized, engaging, and right on point with the tone and messaging we’re going for. She clearly has a strong grasp of the legal field and all the nuances that come with it. I barely have to make any edits to her work, which is a huge difference from most freelancers I have worked with in the past. I definitely recommend her!
Katie L.
Zeynep is such a pleasure to work with. She has written several blog posts for our law firm, all of which exceeded my expectations. Zeynep’s legal background makes her writing credible, and she consistently provides quality work in a timely manner. Zeynep is professional and reliable, and I will certainly be working with her in the future.
Joseph C.
I highly recommend Zeynep for legal web content. Her legal background and knowledge of SEO is hard to find. She completes the work on schedule with very little revisions being necessary. I would not hesitate to use her skills for web content and SEO and copywriting.
Gregory E.
Zeynep was a professional, and fantastic to work with. She was extremely diligent in her research regarding the specifics we needed + the final deliverable was high quality and delivered on time. We would recommend Zeynep for anyone needing her copywriting efforts.
Sarah T.
What I love most about working with Zeynep is that she always over-delivers. She makes insightful, professional recommendations with the best outcome of a project in mind – even if that means a smaller scope. I trust her judgment and she makes my life and work a lot easier. I would highly recommend Zeynep.
Amanda W.
I highly recommend working with Zeynep! She has taken the stress of web ideation and optimization off my plate completely with her proactive and professional support. Her smart approach to content has increased targeted visibility to my site during a pivotal time in my business.
Daniel B.
Zeynep was fantastic to work with. She clearly laid out her services with transparent pricing. I was very impressed with her work product – it was well researched, she included appropriate citations, and performed the work on time. She was responsive and friendly throughout the project.
Blake H.
Zeynep is an excellent content writer. She has assisted me with various topics related to the law and is able to communicate technical concepts in an easy to understand manner. I highly recommend Zeynep if you are looking for excellent content.
Jacob S.
Zeynep is a pleasure to work with and has an amazing writing ability. She’s there to help with topic ideas, SEO, and optimization. Content is so important and having a reliable writer like her on your side is invaluable.
Kaustav A.
I had the pleasure of working with Zeynep and recommend her to anyone looking to elevate their existing content for their legal website. Zeynep is speedy with her delivery and is very easy to work with.
Randi R.
This was our first time working with Zeynep and she did fantastic work. She was easy to get in contact with and made any adjustments we needed. She had answers for all of our questions and we will work with her again in the future.
Roland P.
Zeynep’s professionalism and content ability are superb. She is an asset for any business service. Her experience in the legal capacity is hands-down better than any other vendor service available!