Expert Legal Content by a Lawyer for Lawyers
Get More Clients
Establish your authority and attract clients who want to hire you.
Save Time & Energy
Focus on your practice and let your content show off what you do best.
Make More Money
Reach more people who need your services for their legal issues.
As a lawyer, you've seen dramatic changes in the legal industry. You're competing with more attorneys practicing now than ever before, and you have to consider the impact of AI, too.
With all the challenges you face in your practice today, your law firm's search visibility and content marketing strategy are more important than ever – yes, even in the world of AI.
Why Content Marketing?
The best legal content works 24/7, 365 days a year by driving more organic and inbound traffic to your website over time. These visitors are actively searching for the services your law firm provides. These potential clients have a legal issue they need to resolve, and they're willing to pay someone to solve it.
In other words, content gets high-intent leads who find you. Organic leads from search engines are already more likely to convert, and visitors referred by AI engines are twice as likely as organic leads.
What would you do if your inbox filled with new client inquiries from your website every week? How much time would you save on the client outreach you do now?
If you want to build a steady roster of clients, grow your law firm, and bill more without losing all of your free time to client outreach and business development, you MUST have:
An easy-to-read, high-quality, information-packed law firm website,
Consistent, keyword-targeted strategies that get measurable results, and
Data-driven practices that raise your search visibility every month.
But you're already working overtime on your law firm. You don't have time to optimize your website, research keywords, and write blog posts on top of everything else that you do.
That's where I come in.
I'm Zeynep, a legal content writer, licensed attorney, Ivy League law school graduate, Google Analytics expert, and inbound marketing specialist with over two decades of online marketing experience.
For almost a decade, I've written nearly a thousand legal content pieces for solo practices, regional law firms, and large multistate firms with dozens of attorneys. I've covered practice areas from family law to corporate law, personal injury, estate planning, employment law, regulatory law, and more.
My job is to create comprehensive, strategic, and unique content for your law firm that captures your voice and reaches more of your ideal clients when they're ready to hire you.
I research the best keywords to target based on your law firm's ideal clients. Then I use clear, persuasive writing to show visitors why they should choose you for their legal needs.
Most importantly, even though I'm a lawyer myself, I make a point of not writing like a lawyer. My job is to capture your law firm's voice and amplify it in a fresh, unique, and engaging way – no boring legal jargon like every other law firm website out there. I excel at clear, concise writing that makes even complex legal issues easy to read and understand.
E-E-A-T, Evergreen, and Great Content
These days, the type of content I used to simply call "great content" has a fancy marketing name: E-E-A-T for experience, expertise, authoritativeness, and trustworthiness. You want visitors to understand that you have the experience they need, the authority to discuss your practice area in depth, and the trustworthiness to take their case.
There is no "trick" to great content. As long as your content provides value and people spend time reading your page, it will remain evergreen even as new search platforms, algorithms, and trends come and go.
I write for the layperson, I write for search visibility, and I write to convert.
When you work with me, you'll reach more of your target audience and grow your client base as you become increasingly visible in your practice area.
A data-backed content campaign can drive exponential growth and reach over time, as shown in this Google Analytics report.
Why Work With a Legal Content Writer?
As a licensed attorney with years of actual practice, I have the knowledge and expertise to write accurate legal content and support it with reliable sources. Most of my law firm clients regularly publish my work without any edits, saving them hours of time and frustration.
As an online marketer with over two decades of experience, I make sure you get the most value out of every word on your webpage. I create big-picture, data-driven content strategies that get measurable results with long-term sustainability in mind. That means no cheap, low-quality AI slop.
As a prolific content writer and copywriter, I create reader-friendly articles, blog posts, landing pages, practice area pages, about pages, social media posts, and email campaigns that your clients want to read. You get 100% unique, handwritten legal content that captures your law firm's distinct voice and provides real value for your audience.
As a small agency, I offer a boutique client experience where you always work directly with me. I coordinate seamlessly with your law firm's established website, content, and marketing teams.
Your content must be informative and approachable. Your readers may feel intimidated or overwhelmed by the idea of hiring a lawyer. They don't want to read a legal textbook.
My job is to hook your visitors, keep them reading, and convince them to hire you.
What I do informs, inspires, and converts your readers into clients.
Legal Content Portfolio
Personal Injury
Family Law & Divorce
Business Law
Employment Law
Estate Planning
Asset Protection
Labor Law
Regulatory Law
Securities Law
Defense
Personal Injury
Link to full client portfolio available upon request.
Client Testimonials
Jordon H.
Zeynep is consistently thoughtful and thorough. I’m impressed by how well her content has performed as reflected in Google Analytics. Her monthly SEO reports are detailed and extensive. She’s highly competent, reasonably priced, on-time, organized, and appreciates long-term relationships.
Anabella B.
I work with Zeynep on a daily basis in the execution and choice of topics to be discussed in blog posts and practice area pages. It is a pleasure working with her because of her dedication and commitment to turning in assignments on time. She is also very dedicated to growing the SEO position of our website thanks to her feedback on Google Analytics statistics analysis. It’s a pleasure to work with her, and her contribution to the Marketing department is greatly appreciated.
Jessica B.
Zeynep is an exceptional legal copywriter! Her blog posts and web pages are well-researched, well-optimized, engaging, and right on point with the tone and messaging we’re going for. She clearly has a strong grasp of the legal field and all the nuances that come with it. I barely have to make any edits to her work, which is a huge difference from most freelancers I have worked with in the past. I definitely recommend her!
Katie L.
Zeynep is such a pleasure to work with. She has written several blog posts for our law firm, all of which exceeded my expectations. Zeynep’s legal background makes her writing credible, and she consistently provides quality work in a timely manner. Zeynep is professional and reliable, and I will certainly be working with her in the future.
Joseph C.
I highly recommend Zeynep for legal web content. Her legal background and knowledge of SEO is hard to find. She completes the work on schedule with very little revisions being necessary. I would not hesitate to use her skills for web content and SEO and copywriting.
Gregory E.
Zeynep was a professional, and fantastic to work with. She was extremely diligent in her research regarding the specifics we needed + the final deliverable was high quality and delivered on time. We would recommend Zeynep for anyone needing her copywriting efforts.
Sarah T.
What I love most about working with Zeynep is that she always over-delivers. She makes insightful, professional recommendations with the best outcome of a project in mind – even if that means a smaller scope. I trust her judgment and she makes my life and work a lot easier. I would highly recommend Zeynep.
Amanda W.
I highly recommend working with Zeynep! She has taken the stress of web ideation and optimization off my plate completely with her proactive and professional support. Her smart approach to content has increased targeted visibility to my site during a pivotal time in my business.
Daniel B.
Zeynep was fantastic to work with. She clearly laid out her services with transparent pricing. I was very impressed with her work product – it was well researched, she included appropriate citations, and performed the work on time. She was responsive and friendly throughout the project.
Blake H.
Zeynep is an excellent content writer. She has assisted me with various topics related to the law and is able to communicate technical concepts in an easy to understand manner. I highly recommend Zeynep if you are looking for excellent content.
Jacob S.
Zeynep is a pleasure to work with and has an amazing writing ability. She’s there to help with topic ideas, SEO, and optimization. Content is so important and having a reliable writer like her on your side is invaluable.
Kaustav A.
I had the pleasure of working with Zeynep and recommend her to anyone looking to elevate their existing content for their legal website. Zeynep is speedy with her delivery and is very easy to work with.
Randi R.
This was our first time working with Zeynep and she did fantastic work. She was easy to get in contact with and made any adjustments we needed. She had answers for all of our questions and we will work with her again in the future.
Roland P.
Zeynep’s professionalism and content ability are superb. She is an asset for any business service. Her experience in the legal capacity is hands-down better than any other vendor service available!
Regular updates bring your law firm's website to life and show potential clients that you're a leader in your field.
Search visibility is the best proven strategy to attract the right visitors and convert readers into paying clients.
Take your law firm to the next level. Stand out from the competition as an authority in your practice area.
Legal Content Writing Services & Rates
I provide unique, accurate, E-E-A-T website content, articles, blog posts, landing pages, email newsletters, white papers, ebooks, and other content for lawyers and law firms.
I write with purpose – to inform and convert your website visitors into paying clients.
When you work with me, you get expert legal content that grows your reputation online, gets more visitors to your law firm's website every month, converts more clients, and earns you more money. Best of all, the benefits of great content grow exponentially over time.
Readers can tell the difference between quality content and shallow filler or AI slop. Search engines track how long people read your page and visit your website as a whole. The more compelling your content, the longer people stay to read, and the better your search visibility.
I review each piece of content through an AI and plagiarism check before delivery.
This Google Analytics graph shows a 42,375% increase in organic traffic over the course of just 4 months of blogging. Click here to read about this real case study.
I don't simply write legal content for you. When you work with me, you get original, evergreen, persuasive content optimized for long-term growth, plus so much more:
- Search optimization (SEO, GEO, AEO, AIO) built into each piece of content
- Legal accuracy by an actual licensed attorney who understands the law
- Comprehensive content strategies based on keyword and audience data
- Eye-catching titles, headlines, and headings that get more clicks
- Easy-to-read formatting and polished, error-free editing
- Authoritative, primary-source research and high-ranking external links
- Internal links whenever appropriate for better user engagement
- Analytics data review to determine the best content strategy
- Plagiarism and AI checks on every piece of content
I target trending, high-intent, and high-volume long-tail keywords in your practice areas to reach the most promising clients.
I inspire your visitors to act with urgency and strong calls to action.
I care about my clients and want you to succeed. I meet deadlines and produce professional, high-quality work that requires little to no edits from you. As a lawyer, I know how to comply with ABA guidelines on advertising and promotion. I incorporate SEO, GEO, AEO, and AIO whenever relevant.
For all of that value, my prices are:
Website content such as primary-sourced articles, blog posts, attorney profiles, landing pages, practice area pages, and case studies
Billed by word, starting at 32 cents or $320 per 1000-word article or page, with bulk/retainer rates ranging from 30-31 cents per word based on monthly volume.
Email newsletters and social media posts for LinkedIn, Facebook, etc.
Starting at 32 cents per word, with bulk rates from 30-31 cents per word.
White papers, ebooks, and PDFs
Quoted by word and add-on options on a case-by-case basis.
Legal accuracy review and editing
High-level legal accuracy review of existing content starting at 3 cents per word.
If you want exceptional, clear, informative legal content that stands out from the crowd, I'm the writer for you.
Content Marketing Blog
About Legal Content Writer Zeynep Goral
Hi, I'm Zeynep. I'm a licensed attorney, Ivy League law school alum, online marketing specialist, Google Analytics expert, and legal content copywriter. If you're a lawyer with a website and want to reach more clients online, my unique skill set is fine-tuned for your needs.
I graduated from the University of Pennsylvania Carey Law School and received my undergraduate degree from Boston University. I'm licensed in California and New Jersey. I've worked for over a decade as a lawyer and over two decades in online marketing.
I applied my writing and marketing skills to my legal career from the start, taking the initiative at the first law firm I ever worked to lead an overhaul of their entire website and client-facing content. I love that I can make our profession more transparent and accessible to regular people.
You can read more about me here or see my LinkedIn profile for my resume.
Why am I different than other copywriters?
I give your law firm a clear, strong, active voice that sets you apart from your competitors.
As an attorney who's actually practiced law in two states, I understand the legal profession. I've worked with law firm clients, so I understand their needs. I write accurate content that you don't have to worry about editing, saving you countless hours of editing and frustration.
I research every topic, cater to your audience's interests and needs, and never bore readers with heavy-handed legal speak. I don't rely on AI to write content that engages with your readers.
The law can be intimidating to non-lawyers. Many people don't know where to begin or how to even speak to a lawyer when facing a legal issue. My aim isn't just to inform your visitors but to make your legal team more approachable to laypeople so they're more likely to reach out to you.
At this point in my career, I've seen thousands of law firm websites. After a while, a lot of them start to look alike. The ones with the best content – relevant, relatable, useful, and informative – stand out and perform the best on search engines, whether they're traditional organic search or AI agents. If visitors show a pattern of clicking on your content and staying on your law firm's website to read more, search engines are going to notice that.
Your success is my success. My ultimate goal for your law firm is to look at the big picture and plan for long-term growth. I provide a comprehensive inbound marketing strategy based on SEO, GEO, AIO, and AEO to help you win leads, build your reputation, and meet your business goals.