In the case studies below, one established law practice increased their total number of clicks from Google searches by 10 times in a 6-month comparison period, with a 32% increase …
Content Creation for Lawyers and Law Firms
Frequently Asked Questions About Legal Content and Legal Copywriting
When marketing for law firms, you can generally pick from one of 3 lead-generation strategies: pay-per-lead services, pay-per-click (PPC) advertising, or content marketing. In this post, I go over the …
What Does a Successful Law Firm SEO Content Campaign Look Like?
How about a nearly 10-fold increase in organic visitors in just one year? This client success story is one of the best examples of a law firm switching its entire …
The Winning Formula for Creating Great Legal Content for Law Firms
We’ve established that SEO content is the most effective (and cost-effective) marketing strategy for law firms to consistently grow their reach and get more clients. Content marketing works by building …
What’s the Difference Between Legal Content and Legal Copywriting?
Most lawyers look for a legal content writer when they actually want a legal copywriter. This might sound like just semantics to you, but the difference is important. Because many …
How to Algorithm-Proof Your Content: The Human Element of SEO for Law Firms
The longer I work in search engine optimization, the more I keep coming back to the human element that so often gets overlooked by law firms who want to improve …
How One Law Firm Used SEO to Double Organic Visitors and 4x Conversions
When it comes to SEO (search engine optimization), your mileage will vary depending on your industry. As you might expect, the legal industry tends to be very competitive. As a …
What Can Hiring a Legal Content Copywriter Do for Your Law Firm?
I was on LinkedIn the other day when I saw a lawyer’s post about how in the time of COVID-19, content marketing online is more important now than ever. This …
3 Best Legal Lead Generation Strategies for Lawyers in 2020 (With Data!)
If you’re reading this, chances are you’re looking to grow your legal practice. You might be venturing out with your own law firm for the first time. Or you might …
How to Find the Best Keywords to Attract Your Dream Clients
Keywords make the search engine optimization world go round. Keywords include the actual words that appear on your law firm’s website and the words people put into search engines when …
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