Expert Legal Content and SEO for Law Firms
Get More Clients
Establish your expertise and attract clients who want to hire you.
Save Time & Energy
Focus on your practice and let your content show off what you do best.
Make More Money
Reach more people who need your services for their legal issues.
As a lawyer, you've seen dramatic changes in the legal industry. You're competing with more attorneys practicing now than ever before.
With all the challenges you face in your practice today, your law firm's search engine optimization (SEO) and content marketing strategy are more important than ever.
Why Content Marketing?
A data-backed SEO content campaign can lead to exponential growth and reach over time, as shown on this Google Analytics report.
Pay-per-click advertising stops working for you the moment you stop paying for it. But SEO content builds value over time, with long-term benefits for your legal practice.
The best legal content gets your website more organic traffic over time – visitors who are actively searching for the services your law firm provides. These potential clients have a legal issue they need to resolve and they're willing to pay someone to solve it.
In other words, organic content gets high-intent leads who find you.
What would you do if your inbox filled with new client inquiries from your website every week? How much time would you save on the client outreach you do now?
If you want to build a steady roster of clients, grow your law firm, and bill more without losing all of your free time to client outreach and business development, you MUST have:
- An easy to read, high-quality, information-packed law firm website,
- Consistent, keyword-targeted content strategies that get measurable results, and
- Data-driven SEO practices that raise your search engine rankings every month.
But you're already working overtime on your law firm. You don't have time to optimize your website, research keywords, and write blog posts on top of everything else that you do.
That's where I come in.
I'm Zeynep, a freelance legal content writer, licensed attorney, Ivy League law school graduate, Google Analytics expert, and inbound marketing specialist with over two decades of online marketing experience. I've written legal content for solo practices as well as large firms with dozens of attorneys.
My job is to create a comprehensive content marketing strategy for your law firm that's designed to reach more of your ideal clients when they're ready to hire you.
I research the best keywords to target based on your law firm's ideal client. Then I use clear and persuasive writing to show your visitors why they should choose you for their legal needs.
Most importantly, despite being a lawyer myself, I make a point to not write like a lawyer. My job is to capture your law firm's voice and amplify it in a fresh, unique, and engaging way – no boring legal jargon like every other law firm website out there. I excel at clear, concise writing that makes even complex legal issues easy to read and understand.
I write for the layperson, I write for Google, and I write to convert.
When you work with me, you'll reach more of your target audience and earn more money as more new clients come to you for your impressive expertise.
Why Work With a Legal Content Writer?
- As a licensed attorney who has actually practiced in the legal field for years, I have the knowledge and expertise to write accurate legal content and support it with reliable sources. Most of my law firm clients regularly publish my work without any edits, saving them hours of time.
- As an online marketer with over two decades of experience, I make sure you get the most value out of every word on your webpage. I create big-picture, data-based, SEO-driven content strategies that get measurable data-backed results with long-term sustainability in mind.
- As a content writer and copywriter, I create reader-friendly articles, blog posts, landing pages, practice area pages, social media posts, and email campaigns that your potential clients want to read. You get 100% unique, handwritten legal content that captures your law firm's distinct voice and provides value for your target audience. No AI-created content here.
- As a small agency, I offer a boutique client experience where you always work directly with me. I coordinate seamlessly with your law firm's established website, content, and marketing teams.
Your content must be informative and approachable. Your readers might be intimidated or overwhelmed at the idea of hiring a lawyer. They don't want to read a legal textbook.
My job is to hook your visitors, keep them reading, and convince them to hire you.
What I do informs, excites, and converts your readers into clients.
Legal Content Portfolio
Personal Injury
Family Law & Divorce
Business Law
Employment Law
Estate Planning
Asset Protection
Labor Law
Regulatory Law
Securities Law
Defense
Personal Injury
Link to full client portfolio available upon request.
Client Testimonials
Jordon H.
Zeynep is consistently thoughtful and thorough. I’m impressed by how well her content has performed as reflected in Google Analytics. Her monthly SEO reports are detailed and extensive. She’s highly competent, reasonably priced, on-time, organized, and appreciates long-term relationships.
Anabella B.
I work with Zeynep on a daily basis in the execution and choice of topics to be discussed in blog posts and practice area pages. It is a pleasure working with her because of her dedication and commitment to turning in assignments on time. She is also very dedicated to growing the SEO position of our website thanks to her feedback on Google Analytics statistics analysis. It’s a pleasure to work with her, and her contribution to the Marketing department is greatly appreciated.
Jessica B.
Zeynep is an exceptional legal copywriter! Her blog posts and web pages are well-researched, well-optimized, engaging, and right on point with the tone and messaging we’re going for. She clearly has a strong grasp of the legal field and all the nuances that come with it. I barely have to make any edits to her work, which is a huge difference from most freelancers I have worked with in the past. I definitely recommend her!
Katie L.
Zeynep is such a pleasure to work with. She has written several blog posts for our law firm, all of which exceeded my expectations. Zeynep’s legal background makes her writing credible, and she consistently provides quality work in a timely manner. Zeynep is professional and reliable, and I will certainly be working with her in the future.
Joseph C.
I highly recommend Zeynep for legal web content. Her legal background and knowledge of SEO is hard to find. She completes the work on schedule with very little revisions being necessary. I would not hesitate to use her skills for web content and SEO and copywriting.
Gregory E.
Zeynep was a professional, and fantastic to work with. She was extremely diligent in her research regarding the specifics we needed + the final deliverable was high quality and delivered on time. We would recommend Zeynep for anyone needing her copywriting efforts.
Sarah T.
What I love most about working with Zeynep is that she always over-delivers. She makes insightful, professional recommendations with the best outcome of a project in mind – even if that means a smaller scope. I trust her judgment and she makes my life and work a lot easier. I would highly recommend Zeynep.
Amanda W.
I highly recommend working with Zeynep! She has taken the stress of web ideation and optimization off my plate completely with her proactive and professional support. Her smart approach to content has increased targeted visibility to my site during a pivotal time in my business.
Daniel B.
Zeynep was fantastic to work with. She clearly laid out her services with transparent pricing. I was very impressed with her work product – it was well researched, she included appropriate citations, and performed the work on time. She was responsive and friendly throughout the project.
Blake H.
Zeynep is an excellent content writer. She has assisted me with various topics related to the law and is able to communicate technical concepts in an easy to understand manner. I highly recommend Zeynep if you are looking for excellent content.
Jacob S.
Zeynep is a pleasure to work with and has an amazing writing ability. She’s there to help with topic ideas, SEO, and optimization. Content is so important and having a reliable writer like her on your side is invaluable.
Kaustav A.
I had the pleasure of working with Zeynep and recommend her to anyone looking to elevate their existing content for their legal website. Zeynep is speedy with her delivery and is very easy to work with.
Randi R.
This was our first time working with Zeynep and she did fantastic work. She was easy to get in contact with and made any adjustments we needed. She had answers for all of our questions and we will work with her again in the future.
Roland P.
Zeynep’s professionalism and content ability are superb. She is an asset for any business service. Her experience in the legal capacity is hands-down better than any other vendor service available!
Regular updates bring your law firm's website to life and show potential clients that you're a leader in your field.
SEO inbound marketing is the best proven strategy to attract the right visitors and convert readers into paying clients.
Take your law firm to the next level. Stand out from the competition as an outspoken expert in your practice area.
Legal Content Writing Services & Rates
I provide 100% unique website content, articles, blog posts, landing pages, email newsletters, white papers, ebooks, and other types of content for lawyers and law firms.
I write with purpose – to inform and convert your website visitors into paying clients.
When you work with me, you get expert legal content that grows your reputation online, gets more visitors to your law firm's website every month, converts more clients, and earns you more money. To top it off, the benefit of great content grows exponentially over time.
Readers can tell the difference between quality content and surface-level filler content. Search engines track how long people stay on your page. The more compelling your content, the longer people stay to read – the better your Google rankings. That means no AI-generated content.
This Google Analytics graph shows a 42,375% increase in organic traffic over the course of just 4 months of blogging. Click here to read about this real case study.
I don't simply write legal content for you. When you work with me, you get evergreen, persuasive content optimized for long-term growth, plus so much more:
- SEO formatting built into each piece of content – just copy & paste to your website
- Consumer research into article topics that your clients actually care about
- Legal expertise from an actual licensed attorney who understands the law
- Authoritative research and high-ranking external links in every article
- Comprehensive content strategies based on keyword and audience data
- Eye-catching titles and headlines that get more clicks to your website
- Easy to read formatting and polished, error-free editing
- At least 2-4 internal links on each page for better user engagement and SEO
- Google Analytics data analysis to determine the best content strategy
- Plagiarism check on every piece of content to ensure each is truly unique
I target trending, high-intent, and high-volume long-tail keywords to reach the most promising clients.
I inspire your visitors to act with urgency and strong calls to action.
I care about my clients and want you to succeed. I meet deadlines and produce professional, high-quality work that requires little to no edits from you. As a lawyer, I know how to comply with ABA guidelines on advertising and promotion.
For all of that value, my prices are:
Website content such as primary source articles, blog posts, landing pages, practice area pages, and case studies
Starting at $320 per 1000-word article or page, with bulk/retainer rates ranging from $310-$300 per page.
Social media posts for LinkedIn, Facebook, etc.
Starting at 32 cents per word, with bulk rates from 30-31 cents per word.
Email newsletters and sequences
Starting at $175 per email, with bulk rates for email sequences.
White papers, ebooks, and PDFs
Quoted on a case-by-case basis.
SEO & content strategy management
Starting at $500 per month, I will manage and execute your law firm's content strategy, including long-term topic planning, publishing posts to your website, setting up tags and internal links for SEO, and regular Google Analytics reports.
If you want exceptional, clear, informative legal content that stands out from the crowd, I'm the writer for you.
Content Marketing Blog
About Legal Content Writer Zeynep Goral
Hi, I'm Zeynep. I'm a licensed attorney, Ivy League law school alum, SEO specialist, Google Analytics expert, and legal content copywriter. If you're a lawyer with a website who wants to reach more clients online, my unique set of skills are fine-tuned for your needs.
I graduated law school from the University of Pennsylvania and received my undergraduate degree from Boston University. I'm licensed in the states of California and New Jersey. I've worked for years as a lawyer and over two decades in online marketing.
I applied my writing and marketing skills to my legal career from the beginning, taking the initiative and lead on overhauling my first law firm's website. I love that I can make our profession more transparent and accessible to regular people.
You can read more about me here or see my LinkedIn profile for my resume.
Why am I different than other copywriters?
I give your law firm a clear, strong, active voice that sets you apart from your competitors.
Because I'm an attorney who has actually practiced law in two separate states, I understand the legal profession. I've worked with law clients so I understand their needs. I write accurate content that you don't have to worry about editing, saving you countless hours of frustration.
I research every topic, cater to the interests and needs of your audience, and never bore your readers with heavy-handed legal speak. I do not rely on AI to write content that engages with your readers.
The law can be intimidating to non-lawyers. Many people don't know where to begin or how to even speak to a lawyer when facing a legal issue. My aim isn't just to inform your visitors but to make your legal team more approachable to the layperson so that they're more likely to reach out to you.
At this point in my career I've seen thousands of law firm websites. After a while, a lot of them start to look alike. The ones with the best content – relevant, relatable, useful, and informative – stand out and perform the best on search engines. If visitors show a pattern of clicking on your content and staying on your law firm's website to read more, Google is going to notice, too.
Your success is my success. My ultimate goal for your law firm involves looking at the big picture and planning for long-term growth. I provide a comprehensive, SEO-backed inbound marketing strategy to help you win organic leads, build your reputation, and meet your business goals.