Expert SEO and Content Marketing
Get More Clients
Help your ideal clients find you organically through great content.
Grow Your Practice
Reach new clients effectively with search engine optimization.
Make More Money
Make more money as you reach people who need your expertise.
Welcome
Hi, my name is Zeynep Goral. I'm an Ivy League educated lawyer, legal content writer, and SEO expert with over two decades of online marketing experience.
When you work with me, I create 100% original, high-quality, search-engine-optimized content that amplifies the reach of your business, raises your search engine rankings, and gets you in front of your target audience just as they're looking to hire.
My job is to get more of your ideal clients to your website, engage them, and convert them into client calls, newsletter signups, or e-book sales – depending on your marketing goals.
As a licensed attorney, I offer expert content writing and SEO services for lawyers. I also provide monthly SEO, content marketing, and website management for law firms. You can read more about my experience and qualifications by clicking here.
SEO and Content Writing Services
Content that Attracts and Converts
73% of all traffic for professional services comes from organic search.
That makes search-engine-optimized content the single best strategy for attracting your law firm's target audience to your website and converting them into paying clients.
Paid-per-click advertising stops working for your law firm the moment you stop paying for it. On top of that, you have to compete with bigger and more established competitors who can easily outspend you. But SEO content continues to work for you over time.
In fact, content marketing costs 62% less compared to other channels like paid advertising. Check out this case study of one client who switched from PPC ads to SEO content and increased their organic visitors nearly tenfold over the course of a year.
If you're a law firm, you need good content to grow your client base. Just for your website alone, you need to write a compelling home page, an about page that catches your firm's unique voice, and pages describing your practice areas in an approachable way to readers.
Great content shows off the value of your practice and communicates it effectively to your ideal audience. Great content taps into your ideal client's feelings, desires, dreams, and fears.
Great content converts your audience into paying clients for the long term.
The Power of Content Backed by SEO
This Google Analytics graph shows a client website's organic visitors growing 42,372% over 4 months, with just 2 optimized blog posts published each month.
People who find your website through search engines are called organic visitors. Organic visitors are the most valuable kind because they're much more likely to actually hire you.
Search engine optimization involves looking at data to target keywords that your audience uses when searching for solutions online. By creating content around those keywords, you can catch your audience's attention, address their issues, and convince them to hire you.
With great content, you establish your expertise and present your legal services as the solution. You address your audience's doubts and overcome them with persuasive writing. Finally, you encourage your audience to contact you with strong calls to action.
SEO-backed content is incredibly powerful for service-based businesses like law firms. But writing content takes too much time and you're busy running your legal practice.
That's where I come in.
When you work with me, you get engaging content that your audience actually wants to read. This includes blog posts, practice area pages, attorney profiles, industry articles, white papers, ebooks, branded content, email newsletters, social media posts, and more.
I don't just write content for you. For just $500 per month, I can manage your website and content strategy – which includes technical SEO maintenance, internal and external linking, publishing your blog posts, and periodic analytics reports.
Why Your Law Firm Needs SEO
Are you a local law practice that wants to be found?
4 out of 5 people search online to find local information, including legal questions.
Are you selling the type of services that people search for online?
70-80% of searchers ignore paid results completely and only click on organic results.
Then you need SEO for your law firm.
Content creation is a part of SEO. But SEO also has a technical part involving the underlying structure and code of your site. You could have the best content in the world but if search engines aren't seeing your website because of a technicality, nobody's going to visit.
That's what makes me stand out from other content writers. I have the technical know-how to take your SEO above and beyond simple content creation.
I have hand-coded websites since 1999 and worked with Wordpress since 2009. I am fluent in HTML, CSS, PHP, and domain/DNS management. I understand how SEO works from the inside out.
My SEO expertise covers not only content writing but also keyword research and targeting, topic research, technical SEO consulting, Google Analytics reporting, website performance solutions, meta-tagging, internal linking, legitimate external backlinks, and more.
Many of my SEO services come included with my content writing services.
Content Marketing Blog
Client Testimonials
Jordon H.
Zeynep is consistently thoughtful and thorough. I’m impressed by how well her content has performed as reflected in Google Analytics. Her monthly SEO reports are detailed and extensive. She’s highly competent, reasonably priced, on-time, organized, and appreciates long-term relationships.
Anabella B.
I work with Zeynep on a daily basis in the execution and choice of topics to be discussed in blog posts and practice area pages. It is a pleasure working with her because of her dedication and commitment to turning in assignments on time. She is also very dedicated to growing the SEO position of our website thanks to her feedback on Google Analytics statistics analysis. It’s a pleasure to work with her, and her contribution to the Marketing department is greatly appreciated.
Jessica B.
Zeynep is an exceptional legal copywriter! Her blog posts and web pages are well-researched, well-optimized, engaging, and right on point with the tone and messaging we’re going for. She clearly has a strong grasp of the legal field and all the nuances that come with it. I barely have to make any edits to her work, which is a huge difference from most freelancers I have worked with in the past. I definitely recommend her!
Katie L.
Zeynep is such a pleasure to work with. She has written several blog posts for our law firm, all of which exceeded my expectations. Zeynep’s legal background makes her writing credible, and she consistently provides quality work in a timely manner. Zeynep is professional and reliable, and I will certainly be working with her in the future.
Joseph C.
I highly recommend Zeynep for legal web content. Her legal background and knowledge of SEO is hard to find. She completes the work on schedule with very little revisions being necessary. I would not hesitate to use her skills for web content and SEO and copywriting.
Gregory E.
Zeynep was a professional, and fantastic to work with. She was extremely diligent in her research regarding the specifics we needed + the final deliverable was high quality and delivered on time. We would recommend Zeynep for anyone needing her copywriting efforts.
Sarah T.
What I love most about working with Zeynep is that she always over-delivers. She makes insightful, professional recommendations with the best outcome of a project in mind – even if that means a smaller scope. I trust her judgment and she makes my life and work a lot easier. I would highly recommend Zeynep.
Amanda W.
I highly recommend working with Zeynep! She has taken the stress of web ideation and optimization off my plate completely with her proactive and professional support. Her smart approach to content has increased targeted visibility to my site during a pivotal time in my business.
Daniel B.
Zeynep was fantastic to work with. She clearly laid out her services with transparent pricing. I was very impressed with her work product – it was well researched, she included appropriate citations, and performed the work on time. She was responsive and friendly throughout the project.
Blake H.
Zeynep is an excellent content writer. She has assisted me with various topics related to the law and is able to communicate technical concepts in an easy to understand manner. I highly recommend Zeynep if you are looking for excellent content.
Jacob S.
Zeynep is a pleasure to work with and has an amazing writing ability. She’s there to help with topic ideas, SEO, and optimization. Content is so important and having a reliable writer like her on your side is invaluable.
Kaustav A.
I had the pleasure of working with Zeynep and recommend her to anyone looking to elevate their existing content for their legal website. Zeynep is speedy with her delivery and is very easy to work with.
Randi R.
This was our first time working with Zeynep and she did fantastic work. She was easy to get in contact with and made any adjustments we needed. She had answers for all of our questions and we will work with her again in the future.
Roland P.
Zeynep’s professionalism and content ability are superb. She is an asset for any business service. Her experience in the legal capacity is hands-down better than any other vendor service available!